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Packaged Facts estimates that 12-
The amount of money families spend on teens for food, apparel, personal-
Nearly two out of three (64.9%) teens live in two-
A substantial minority (35.1%) live with only one parent (29.1%) or with neither parent (6.0%).
Around 40% of teens live in a household with an income of less than $50,000.
Another 40% of teensÂ live in households with an income of $75,000 or more.
Only 26% of all teens surveyed placed an online order in the previous three months, based on an analysis of Simmons Market Research Bureau data.
But more than half (51.6%) of the teens surveyed said the internet has changed the way they spend their free time.
Nearly one out of three view the internet as their primary source of entertainment.
More than 90% use a computer either at home or at school .
Teens defend themselves against advertising:
Businesses study teens like an archaeologist would study an ancient Greece artifact.
Companies hire cool-
But the minute a cool trend is discovered, repackaged, and sold to teens at the mall, it’s no longer cool. So the kids turn to something else. Making matters worse, teens started feeling this strategy and rejected being a part of the mass market so they rebelled and adopted a posture and lifestyle that resists the notion of cool itself. They opted to be ugly and dirty. Enter the grunge era. They used the remote control when ads are on tv, they looked away when they see posters, they skipped the magazine or newspaper when a print ad is there. They would not be moved.
Nirvana and Stone Temple Pilots became more cool than New Kids On The Block and Kurt Cobain’s suicide (actually a result of depression and drug abuse) became the epitome of the young market resistance to the corporate machine. So Sprite and Levi’s, developed commercials applauding kids for their hatred of marketing with slogans like “Image is Nothing, Thirst is Everything .” The message was clear, businesses were telling teens. “We know you hate marketing, we’re on your side.”
Teens have seen through this strategy too. Everything had gotten so confusing, so marketed, so fleeting, that nothing seems real anymore. If it’s authenticity they want, it’s authenticity you should provide them. Use real life situations, wear the clothes they wear, speak the language they use.
They Like Being The Center of Attention:
They may resent you for your attempt to muddle their fleeting sense of what is genuinely, authentically cool but they enjoy all the attention. They are exhibitionists, aware of corporate America’s obsession with their every move, their language, their thinking.
That is why there are 50 million status updates on facebook, they like letting the world know what they had for dinner, what they think of the shoes the woman sitting across them in the train is wearing, how confused she got when trying to choose what bag to buy and how hard they prayed for the Chile miners to be rescued.
They long for venues and opportunities to shine but they don’t like working hard for it. That is why reality star is suddenly a new profession. It allows them to shine and it’s not hard to do.
Find Them On The Internet:
Article by: smallbusinessadvertisingstrategies.com
Ideally, you should be investing in research and trend-