{"id":25885,"date":"2020-10-23T11:17:30","date_gmt":"2020-10-23T11:17:30","guid":{"rendered":"http:\/\/smallbusinesshub.in\/?p=25885"},"modified":"2021-12-23T10:34:04","modified_gmt":"2021-12-23T10:34:04","slug":"berger-paints-dealership","status":"publish","type":"post","link":"https:\/\/smallbusinesshub.in\/berger-paints-dealership\/","title":{"rendered":"How to Start Berger Paints Dealership?"},"content":{"rendered":"\n<p>If you are interested in starting a business in the Paint Industry, you can easily start a Berger Paints Dealership and enter the Paint Industry.<\/p>\n\n\n\n<p>Berger paints has a market share of almost 15% in the Indian paint industry. As usual, Asian Paints remains in the top spot with 40% market share and there is tough competition for the second spot between Berger and Nerolac Paints.<\/p>\n\n\n\n<p>In this article, we will only talk about the Berger Paints Dealership, which includes dealership cost, profit margin, space required, whom to contact, licenses, and documents required, etc.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >In this Post<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smallbusinesshub.in\/berger-paints-dealership\/#Berger_Paints_Dealership_Types\" title=\"Berger Paints Dealership Types\">Berger Paints Dealership Types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smallbusinesshub.in\/berger-paints-dealership\/#Why_Berger_paints_dealership\" title=\"Why Berger paints dealership?\">Why Berger paints dealership?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smallbusinesshub.in\/berger-paints-dealership\/#Licenses_and_Registrations_Required\" title=\"Licenses and Registrations Required\">Licenses and Registrations Required<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/smallbusinesshub.in\/berger-paints-dealership\/#Berger_paints_Dealership_Cost\" title=\"Berger paints Dealership Cost\">Berger paints Dealership Cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/smallbusinesshub.in\/berger-paints-dealership\/#Berger_Paints_Dealership_Profit\" title=\"Berger Paints Dealership Profit\">Berger Paints Dealership Profit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/smallbusinesshub.in\/berger-paints-dealership\/#How_to_get_Berger_paints_dealership\" title=\"How to get Berger paints dealership?\">How to get Berger paints dealership?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/smallbusinesshub.in\/berger-paints-dealership\/#Contact_Details_for_Berger_paints\" title=\"Contact Details for Berger paints\">Contact Details for Berger paints<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/smallbusinesshub.in\/berger-paints-dealership\/#FAQ_about_Dealership\" title=\"FAQ about Dealership\">FAQ about Dealership<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Berger_Paints_Dealership_Types\"><\/span>Berger Paints Dealership Types<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Berger paints operates on 3 business models &#8211; Direct dealership, Sub-dealership, and Distributorship.<\/p>\n\n\n\n<p>In sub-dealership, you need to purchase the color mixing machine from the company and inventory you can purchase it from any big Berger paints dealer in your region.<\/p>\n\n\n\n<p>In distributorship, the company gives distribution rights to some guy and he purchases products in bulk and supplies to the local area. This model is available in only a few remote areas where the company cannot supply its goods.<\/p>\n\n\n\n<p>In a Direct dealership, the dealer deals directly with the company, and the company supplies the materials and offers different schemes and bonuses to the dealer.<\/p>\n\n\n\n<p>This article is written focusing on Berger paints &#8216; Direct dealership model&#8217;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Berger_paints_dealership\"><\/span>Why Berger paints dealership?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Berger Paints is India&#8217;s second-largest decorative paint manufacturing company. The company has a pan India reach and has a presence in international markets like Russia, Poland, Nepal, and Bangladesh.<\/p>\n\n\n\n<p>The company has 14 manufacturing plants in India, 2 in Nepal, and 1 each in Poland and Russia.<\/p>\n\n\n\n<p>Berger paints employ 3400+ employees and have a distribution network of 25,000+ dealers all over India.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Licenses_and_Registrations_Required\"><\/span>Licenses and Registrations Required<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These are the licenses and documents required to start a Berger paints dealership in India.<\/p>\n\n\n\n<ul><li>Shop and Establishment Registration from Local Government<\/li><li>Trade License from the local municipality<\/li><li>Business Registration \u2013 Sole proprietorship\/LLP\/Pvt Ltd<\/li><li>GST Certificate<\/li><li>Authorization certificate from Berger paints<\/li><li>Shop Agreements\/Documents<\/li><li>Previous six months bank statement<\/li><\/ul>\n\n\n\n<p><span class=\"has-inline-color has-vivid-red-color\"><span style=\"text-decoration: underline;\"><em>Related<\/em><\/span>:<\/span>  <a href=\"http:\/\/smallbusinesshub.in\/nerolac-paints-dealership\/\" class=\"rank-math-link\">Nerolac Paints Dealership: Complete Details &#8211; Cost, Profit &amp; Investment<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Berger_paints_Dealership_Cost\"><\/span>Berger paints Dealership Cost<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"250\" src=\"http:\/\/smallbusinesshub.in\/wp-content\/uploads\/2020\/10\/Copy-of-Cost-of-KFC-Franchise-in-India-3-1.jpg\" alt=\"berger paints dealership cost\" class=\"wp-image-26089\" srcset=\"https:\/\/smallbusinesshub.in\/wp-content\/uploads\/2020\/10\/Copy-of-Cost-of-KFC-Franchise-in-India-3-1.jpg 800w, https:\/\/smallbusinesshub.in\/wp-content\/uploads\/2020\/10\/Copy-of-Cost-of-KFC-Franchise-in-India-3-1-300x94.jpg 300w, https:\/\/smallbusinesshub.in\/wp-content\/uploads\/2020\/10\/Copy-of-Cost-of-KFC-Franchise-in-India-3-1-768x240.jpg 768w, https:\/\/smallbusinesshub.in\/wp-content\/uploads\/2020\/10\/Copy-of-Cost-of-KFC-Franchise-in-India-3-1-20x6.jpg 20w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Berger paints dealership will cost you approximately 6 lakh rupees. It depends on whether you have your own shop or rented one. Below we have given a breakdown of investment.<\/p>\n\n\n\n<p>Initial Stock Purchase 2.5 lakh to 3.5 lakhs<br>Color mixing machine 70,000 to 85,000 rupees ( includes mixing machine, gyro shaker, and a UPS )<br>Shop Interior \u2013 1 lakh to 1.5 lakh ( racks, furniture, interior, signage, etc. )<br>Computer system &amp; printer 50,000 rupees<br>Miscellaneous \u2013 20,000 rupees<br>Shop security deposit and 1st-month rent \u2013 Approximately 1 lakh rupees<\/p>\n\n\n\n<p>The major investments required to start a paint dealership business are, paint initial stock purchase, a color mixing machine, a shop in a good location(own or lease), a shop interior, and a computer system &amp; printer.<\/p>\n\n\n\n<p>Berger paints have automatic and semi-automatic color mixing machines. You can opt for an automatic one as there is no huge price difference between the two.  <\/p>\n\n\n\n<p>Berger paints provide software and necessary training to operate the machine.<\/p>\n\n\n\n<p><span class=\"has-inline-color has-vivid-red-color\"><span style=\"text-decoration: underline;\"><em>Related<\/em><\/span>:<\/span><a href=\"http:\/\/smallbusinesshub.in\/asian-paints-dealership\/\" class=\"rank-math-link\">  <\/a><a href=\"http:\/\/smallbusinesshub.in\/asian-paints-dealership\/\" class=\"rank-math-link\">Asian Paints Dealership: Complete Details &#8211; Cost, Profit &amp; Investment<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Berger_Paints_Dealership_Profit\"><\/span>Berger Paints Dealership Profit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can expect a profit margin of approximately 10% to 18% on Berger paints dealership.<\/p>\n\n\n\n<p>Your profit margins will depend on the schemes and bonuses provided by Berger paints. These schemes include Cash discounts and RTBT discounts. The discount ranges from 3.5 to 5 % depending upon the market.<\/p>\n\n\n\n<p>These schemes will be available only 5 months after your shop opens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_get_Berger_paints_dealership\"><\/span>How to get Berger paints dealership?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"250\" src=\"http:\/\/smallbusinesshub.in\/wp-content\/uploads\/2020\/10\/Add-a-heading-1.jpg\" alt=\"Berger Paints dealership\" class=\"wp-image-25911\" srcset=\"https:\/\/smallbusinesshub.in\/wp-content\/uploads\/2020\/10\/Add-a-heading-1.jpg 800w, https:\/\/smallbusinesshub.in\/wp-content\/uploads\/2020\/10\/Add-a-heading-1-300x94.jpg 300w, https:\/\/smallbusinesshub.in\/wp-content\/uploads\/2020\/10\/Add-a-heading-1-768x240.jpg 768w, https:\/\/smallbusinesshub.in\/wp-content\/uploads\/2020\/10\/Add-a-heading-1-20x6.jpg 20w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>To get a Berger paints dealership, first, you need to contact your area sales manager. You can get his phone number by calling Berger paints customer care no. 1800 103 6030<\/p>\n\n\n\n<p>The sales manager will get in touch with you. He may ask you about your shop location and your financial background.<\/p>\n\n\n\n<p>The main factors to getting you a dealership are that there should not be any other berger paints dealer within 2 to 3 kilometers of your shop location and there should be enough footfall in your shop location.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contact_Details_for_Berger_paints\"><\/span>Contact Details for Berger paints<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can visit Berger paints official <a href=\"https:\/\/www.bergerpaints.com\/customer-service\/contact-details.html\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">website<\/a> and click the contact us option. You can also contact them directly by calling their toll free number 1800 103 6030.<\/p>\n\n\n\n<p>Also you can also visit them at their kolkata Head office<\/p>\n\n\n\n<p>Berger House, 129 Park Street, Kolkata 700017<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ_about_Dealership\"><\/span>FAQ about Dealership<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1603406524552\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">How much investment required to start a Berger paints dealership ?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>To start a Berger paints dealership you require an investment of approximate 6 lakhs rupees.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1603406560977\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">How to Contact Berger Paints?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>You can call toll free number 1800 103 6030<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1603406608623\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">What is the Profit Margin in Berger Paints ?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>You can expect a profit margin of 10% to 18%<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1603406630437\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">How much space required to start a Berger Paints Dealership ?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>To open a Berger paints dealership you need a minimum space of 500 to 1000 square feet.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p>I hope this guide to &#8216;Berger paints dealership&#8217; will help you get started. If you have any additional suggestions, feel free to mention them in the comments section below.<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-vivid-red-color\"><em>Also Read:<\/em><\/span><\/span><\/p>\n\n\n\n<ol id=\"block-0a263413-697a-440f-9292-9d8c357e1662\"><li><a class=\"rank-math-link\" href=\"http:\/\/smallbusinesshub.in\/asian-paints-dealership\/\">Asian Paints Dealership: Complete Details &#8211; Cost, Profit &amp; Investment<\/a><\/li><li><a class=\"rank-math-link\" href=\"http:\/\/smallbusinesshub.in\/nerolac-paints-dealership\/\">Nerolac Paints Dealership: Complete Details &#8211; Cost, Profit &amp; Investment<\/a><\/li><li><a href=\"https:\/\/smallbusinesshub.in\/mineral-water-business\/\">How to Start a Mineral Water Plant Business in India<\/a><\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>If you are interested in starting a business in the Paint Industry, you can easily start a Berger Paints Dealership and enter the Paint Industry. Berger paints has a market share of almost 15% in the Indian paint industry. As usual, Asian Paints remains in the top spot with 40% market share and there is&hellip;&nbsp;<a href=\"https:\/\/smallbusinesshub.in\/berger-paints-dealership\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">How to Start Berger Paints Dealership?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":25910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"categories":[15],"tags":[37],"_links":{"self":[{"href":"https:\/\/smallbusinesshub.in\/wp-json\/wp\/v2\/posts\/25885"}],"collection":[{"href":"https:\/\/smallbusinesshub.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbusinesshub.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbusinesshub.in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbusinesshub.in\/wp-json\/wp\/v2\/comments?post=25885"}],"version-history":[{"count":9,"href":"https:\/\/smallbusinesshub.in\/wp-json\/wp\/v2\/posts\/25885\/revisions"}],"predecessor-version":[{"id":28659,"href":"https:\/\/smallbusinesshub.in\/wp-json\/wp\/v2\/posts\/25885\/revisions\/28659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallbusinesshub.in\/wp-json\/wp\/v2\/media\/25910"}],"wp:attachment":[{"href":"https:\/\/smallbusinesshub.in\/wp-json\/wp\/v2\/media?parent=25885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbusinesshub.in\/wp-json\/wp\/v2\/categories?post=25885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbusinesshub.in\/wp-json\/wp\/v2\/tags?post=25885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}