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How to start Birla White Cement Dealership?

Building materials trading is an ever-green business opportunity in developing countries like India.

Among these building materials, white cement has an increasing demand in the building materials industry.

When we think of white cement in India, the first name that comes to our mind is ‘Birla White cement’.

This article will guide you to start Birla White Dealership in India. This guide includes topics like Birla white dealership cost, profit margin, contact details etc.

Why choose Birla White?

A unit of Ultratech Cement, Birla White is India’s largest white cement brand. Birla White started its white cement production in 1988 and is headquartered in Mumbai, Maharashtra.

Birla White Dealership

With a production capacity of 6.5 tonnes per annum, Birla White has white cement production plants in states like Maharashtra, Gujarat, Karnataka, Rajasthan, Uttar Pradesh, West Bengal and Madhya Pradesh.

Apart from white cement, Birla white also produces other building materials like wall putty, Waterproofing solution, primer, gypsum, texture, plaster and GRC materials.

Licenses and Registrations required

These are the licenses and documents required to start a Birla white cement dealership.

  • Company Registration – Sole proprietorship/LLP/Pvt Limited
  • Trade Licence – from the local municipality
  • Shop & Establishment Registration – from the state board
  • GST certificate
  • IT returns or Six-month bank statement
  • Valid land documents / Lease agreements.


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Birla white dealership cost

Birla white dealership cost

You need an investment of approximately INR 4 to 5 lakhs to start a Birla white dealership.

If you have your own shop then you can start the dealership with minimum investment.

Here is the break-down of the investment,

  • Dealership Security Deposit -> 1 lakh to 1.5 lakh
  • Initial inventory/stock purchase -> 2 lakhs to 3 lakhs
  • Shop Interior and marketing -> 1 lakh
  • Labour first-month salary -> 15,000 each
  • Shop Advance + First-month Rent -> (if you do not own a shop)

The ongoing monthly expenses are shop rent, inventory purchase, labour salary, utility bills etc.

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Profit margin in Birla white dealership

You can expect a profit margin of 6% to 10% from the dealership.

As with other building material brands, these profit margins are decided by the bonuses and schemes offered by the company. If you make more sales, then the chances of getting good discounts will be high.

How to get Birla white dealership?

To get a Birla white cement dealership, you need to contact your area sales manager. You can get his number by calling Birla white toll-free customer care number 1800 11 1717.

Once you get in touch with the area sales manager, he will guide you about the next steps.

There should not be any other Birla white dealer in a 2-3 kilometre radius of your shop. If there is any dealer nearby, then the chances of you getting a dealership are very less.

How to contact Birla white?

You can contact Birla white by calling their toll-free number 1800 11 1717. You can also visit their official website, where you will get the contact details of your regional offices.

You can also visit them at :

Birla white, 9th Floor, Birla Centurion, Pandurang Budhkar Marg,
Worli, Mumbai – 400030

FAQ about Dealership

How much investment is required for the Birla white dealership?

You require 4 lahks to 5 lakhs rupees investment to start a dealership

Shop space required for Birla white dealership?

Minimum space required in 500 square feet

Profit margin in Birla white dealership?

You can expect a profit margin of 6% to 10% on sales

How to contact Birla white?

You can call Birla white by calling their tollfree number  1800 11 1717

I hope this article has resolved many of your doubts related to the Birla white dealership. If you have any suggestions feel free to mention them in the comment box below.

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