The Indian paint industry is expected to grow at a double-digit rate in the coming years.
If you are looking for a business with high growth potential and low investment, then starting a paint dealership is a good option to consider.
To enter this business, you can take up a Birla Opus dealership and start your paint trading business.
About Birla Opus
Birla Opus is the paints business launched by the Aditya Birla Group under Grasim Industries, one of India’s largest conglomerates.
The brand officially entered the decorative paints market in February 2024. Birla Opus is a relatively new brand, but a rapidly expanding player in the industry.
Within a year of launch, Birla Opus captured approximately 10% market share in the decorative paints sector.
Birla Opus operates around 300 Opus Paint Galleries through a franchise model and has over 500 retail stores across India.
Birla Opus has launched its first company-owned “Paint Studio” in Gurugram. There are plans to open 10 more such paint studios across major Indian cities. These studios provide an one-stop-shop experience for consumers, including expert guidance and a wide product range.
The company plans to distribute its products to 6,000 towns across the country by 2026.
Birla Opus offers a wide range of paints with 145+ products, including water-based paints, enamel paints, wood finishes, waterproofing, and wallpapers for both indoor and outdoor use.
The company has six state-of-the-art manufacturing plants located in Haryana, Punjab, Tamil Nadu, Karnataka, Maharashtra, and West Bengal, with a total capacity of 1,332 million litres per year.
Birla Opus Dealership Cost
You need an investment of 3 to 5 lakhs to start a Birla Opus dealership. The major investments required for a new paint dealership business include:
- Purchasing initial stock
- A colour tinting machine (the company claims it can provide m/c for free with some sales targets)
- A rented shop in a prime location
- Shop interior works & Signage
- A computer system and printer
Birla Opus has announced that it will link dealers’ tinting machines digitally to a central hub, revolutionizing the manual tinting process.
Profit Margin in Birla Opus Dealership:
You can expect a profit margin of approximately 10% to 15% in an Opus paints dealership.
The profit margin usually depends on your sales volume. If you meet the sales target, you will get cash discounts and RTBT discounts.
How much space is required to start the Birla Opus dealership?
The company offers three types of shop concepts,
1. 100 square feet shop
2. 200-300 square feet shop
3. 400 square feet shop. You can choose the right model as per your investment capacity.
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How to contact Birla Opus?
- Visit the official Birla Opus website: Head to their website and fill out the quick dealership form to connect with a representative.
- Contact them directly: Reach out to Birla Opus by calling their toll-free number, 1800 120 1234, or by sending an email to [email protected]. They’re happy to answer any questions and guide you towards the perfect paint solutions.
You can even visit their Mumbai office located at 9th Floor, Birla Centurion, Worli, Mumbai – 400 030.
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