How to get Asian Paints Dealership?

asian paints dealership

If you are planning to start a paint dealership business in India, then choosing Asian paints Dealership would be a great idea.

For many decades Asian paints is the largest paint company in India. As of 2020 it is operating in 15 countries all over the world and is the third-largest paint company in Asia.

In India, it has 15 manufacturing plants with a headquarters in Mumbai, Maharashtra. Asian Paints group is the holding company of Berger International.

Asian paints has a market share of almost 40% in the Indian paint industry. The company mainly deals with manufacturing, selling, and distribution of paints & coatings, home decor products, bathroom fittings, and related services.

Unlike other paint brands, Asian paints doesn’t offer distributorship and sub-dealership. It operates in only a direct dealership model.

This article will give you information regarding getting an Asian paint dealership, its cost & profit and eligibility to get the dealership, etc.

How to get Asian Paints Dealership?

To get an Asian paint dealership, first, you need to contact your territory sales officer. You can get his number by calling Asian paints customer care no. 18002095678.

He will arrange a meeting with you to know about your financial and industry background.

asian paints dealership contact

Your eligibility for the dealership mainly depends on factors like the density of other Asian paint dealers in your area, your experience in the field, shop location, and your financial background, etc.

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Asian Paints Dealership Cost

Asian paints dealership cost you around 6 lakh to 8 lakhs in India. Here is the breakdown of total investment,

  • Initial Stock Purchase & Fee 3.5 lakh to 4 lakhs (including GST)
  • Color mixing machine 1.5 lakh to 2 lakhs
  • Shop Interior – 1 lakh to 1.5 lakh ( racks, interior, signage boards, furniture, etc. )
  • Computer system & printer 50,000 rupees
  • Other Expenses – 20,000 rupees
  • Shop deposit and first-month rent (if you do not own the shop)

Asian paints will supply the color-mixing machine and it comes with different options like automatic and semi-automatic.

Opting automatic one would be a good choice. You can negotiate this with your territory sales officer.

The major investments required to start a paint dealer ship business are, paint inventory purchase, a retail shop on a prime location, a mixing machine, shop interior, and a computer with printer.

Asian Paints Dealership Profit Margin

If we talk about Asian paints dealership profit, you will get approximately a 3% to 8% margin on your sales.

If you compare it with other paint brands, Asian paints offers less profit margin.

But it doesn’t mean that you will make less money. As you know Asian paints has almost 40% market share in the Indian paint industry, you will definitely get more sales than any other paint brands.

In any paint dealership, the profit margin is decided by the schemes and bonuses offered by the company. Asian paints offer cash discounts and RPBT discounts for their dealers.

For payments made within 3 days, the company offers cash discounts of up to 5%, and the payments made within 9 days will get RPBT discounts of up to 3.5%.

Also Read:

  1. NEROLAC Paints Dealership: Complete Details – Cost, Profit & Investment

Licenses and Registrations Required

These are the registrations and certificates required to start an Asian paint dealership in India.

Asian Paints Dealership
  • Authorization certificate from Asian paints
  • Shop and Establishment Registration from Local Government
  • Trade License from your Municipality
  • GST Registration
  • Business registration (sole proprietorship/LLP/Pvt lmt)
  • Shop & Land Documents/Agreements
  • Six-month bank statement

Contact Details for Asian Paints

As we said earlier, to discuss dealership opportunities, you can contact your territory sales officer by calling their customer care number.

Or else you can share your contact details to them to their email id [email protected] Your email subject should say “Asian paints Dealership Request”.

In the subject area provide your details like your name, contact number, shop address, email Id, etc

More about the Company

In 1942, Asian paints was set up as a partnership company by four friends Champaklal Choksey, Chimanlal Choksi, Suryakant Dani, and Arvind Vakil in Mumbai, Maharashtra.

Over the course of 25 years, this firm has become India’s leading paint company.

Today the company has 12 institutional owners and shareholders investing through the Securities Exchange Commission.

Major stakeholders include Touchstone Sands Capital Emerging Markets Growth Fund and Bridge Builder International Equity Fund.

Besides Asian Paints, the group operates around the world through its subsidiaries Berger International, SCIB Paints, Apco Coatings and Taubmans.

FAQ about Dealership

How much does Asian paints dealership Cost ?

Asian paints dealership will cost you around 6 lakh to 8 lakh rupees.

Asian paints dealership profit margin ?

You can expect a profit margin of 3% to 8% depending on the market.

How to contact Asian paints for dealership ?

You can contact on toll free number 18002095678 or email them your details [email protected]

How much space required to start a Asian paints dealership ?

You require 500 to 1000 square feet shop space

I hope this guide to ‘Asian paints dealership’ will help you get started. If you have any additional suggestions, feel free to mention in the comments section below.

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243 thoughts on “How to get Asian Paints Dealership?”

              1. BANDITA BAR BARUI

                I am intersting in dealership of Asian paint at near contai W.B. Purba Medinipur. West bengal. India

              2. SIR ,
                I AM WRITING FROM PATHARKANDI,DIST KARIMGANJ ,STATE ASSAM.INDIA.
                I want take dealership of ASIAN PAINTS Please Shere me contact details of ASM/TSI of Asian paints.

                          1. I went to dealership of Asian paints due to a new hardware shop with Paints for businesses purpose.so I went to dealership in asian paints. As soon as very possible.And urgently required.

                                                  1. Rajkumar Fulchand Sangole

                                                    I am also interested to start or to have the Asian paint dealership. Starting the business it could be a big deal for me and for my family.

                                                1. Dear sir / madam
                                                  Hope all is well
                                                  We want your dealership with paint related . kindly provide to your contact number.
                                                  Mohamed Iqbal.
                                                  Natham – dindigul dist
                                                  Tamil nadu – south India
                                                  9444193523

                                                2. Hi sir I’m interested Andhra Pradesh prakasam jilla kandukur iwant Asian Paint dealer please help me sir please help me my contact number 8074559667.9030220667.sirplesa your contact number sir

                                                3. Sir me army se retaire hu or aap ki company ki delar ship Lena chahta hu sironj me sironj dist vidisha mp my contact no 7024458686

                                                4. Bhaskar Chandra padhi

                                                  Sir,I want to take the dealership of Asian Paints in rural area of Bhadrak District of Odisha. I am highly impressed with its reputation.

                                                5. I went to dealership of Asian paints due to a new hardware shop with Paints for businesses purpose.so I went to dealership in asian paints. As soon as very possible.And urgently required,zaheerabad,sangareddy district, telangan

                                                6. I went to dealership of Asian paints due to a new hardware shop with Paints for businesses purpose.so I went to dealership in asian paints. As soon as very possible.And urgently required

                                                7. SIR ,
                                                  I AM WRITING FROM PATHARKANDI,DIST KARIMGANJ ,STATE ASSAM.INDIA.
                                                  I want take dealership of ASIAN PAINTS Please Shere me contact details of ASM/TSI of Asian paints.yous customer care are not sufficient for connecting sales person or officer.
                                                  My mobile number.9954241350.
                                                  Please reply as soon as possible.
                                                  THANKING YOU.
                                                  M.S ENTERPRISE

                                                8. I want to Asian paints dealership 9998366626
                                                  Junagadh Mangrol 362225
                                                  My shop is 25 years old and I have also sold 15 years of other brand colors.

                                                9. I am interested asian paints dealership
                                                  i have already distritutor jio and syska led in sarni area dist betul
                                                  western watch and electronics
                                                  new market
                                                  pathakheda
                                                  mob – 9977004682

                                                  1. I am interested Asin paints dealer ship or distribution.kalyàni West Bengal mob 9875646235.argent call me.

                                                10. Nice ,this company product .
                                                  I need this company dealership.
                                                  I take Berger paint but no because it’s better than Asian paint.

                                                11. Hi sir, I m AJeet from patna (Bihar) I m interested to take the dealership of ASian paint so plz send ur Patna field worker to contact us .

                                                12. Hai sir
                                                  I am from andhrapradesh in kurnool dist,
                                                  Iam interesting in asianpants dealor,
                                                  Location: aspari
                                                  Shop name: sri lalitha pains cell no 9885330682

                                                13. Hlo sir I am zishan Rana From kota dist saharanpur I am interested to take the dealorship of asian paints so plese send kota saharanpur field worker to concet us 9627551764 , 9761891668

                                                14. Sir,Iam Narottam mondal from kalyani West Bengal. Iam interested take the dealership of Asian paint.so plese send field worker to convey us.9875646235

                                                15. I want to Asian paints dealership.
                                                  Shop Name – A.M.Enterprise
                                                  Address – Bangdubimore, Dihigram, Suti, Murshidabad West Bengal 742224

                                                16. Sanjib kumar kyal

                                                  Sir, I want to asian paints dealership address- village kankura,p.o-masat,dist-south 24 paraganas ,p.s-dainnob harbour, pin-743375 mob.no-7319229211

                                                17. Sanjib kumar kyal

                                                  Sir, I want to asian paints dealership address- village kankura,p.o-masat,dist-south 24 paraganas ,p.s-daimond harbour, pin-743375 mob.no-7319229211

                                                18. Sanjib kumar kayal

                                                  Sir, I am sanjib kumar kayal. I want to take asianpsints dealership . West bengal DIST-SOUTH24 paraganas. Pin -743375. Mob no. 7319229211

                                                19. Sir i wanna take asianpaints dealership in
                                                  Chhatarpur mp num 8120076456 pls contact me or arrange a call back or give me your contact num

                                                20. Rajendra kamalkishor Patwari

                                                  Sir, I’m Rajendra Patwari from pachora dist jalgaon Maharashtra pin 424201 ,
                                                  Sir I’m interested to start paint dealership at my town,
                                                  Please guide me ,my contact no is 9422785577

                                                21. Sanjib kumar kayal

                                                  Dear sir I am sanjib kumar kayal. My shop name gave (rakhi paints shop). I want take asian paints dealership.becose here no asian paints dealership in my area al most 15 kilometer. So, I am interest take to dealership. Sir please provide me. My address Vill-kankura,P.o-masat,Dist-south 24 paraganas,Pin code-743375. Pan card no-BKBPK3805P. MY mob no-7319229211,9903111958

                                                22. Sanjib kumar kayal

                                                  Dear sir I am sanjib kumar kayal. My shop name gave (rakhi paints shop). I want take asian paints dealership.becose here no asian paints dealership in my area al most 15 kilometer. So, I am interest take to dealership. Sir please provide me. My address Vill-kankura,P.o-masat,Dist-south 24 paraganas,Pin code-743375. Pan card no-BKBPK3805P. MY mob no-7319229211,9903111958. My mail Id [email protected]

                                                  1. I am Yogendra Gupta.I want to dealership Asian Paints in koper Dombivali East 421201.
                                                    Pls help me.If it is possible to dealership .
                                                    Mob No. 8652457155

                                                23. Dear Sir
                                                  I m a new investor in this field, I need ur dealership in Niamatpur of Paschim Barddhaman Dist.Hope u guide me to take the Dealership.

                                                24. Hi I’m chandrashekar from Hyderabad, I’m intrested in opening a business on aisan paints dealership,So kindly approch in given contact No: 8179785060

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