If you are planning to start a paint dealership business in India, then choosing Asian paints Dealership would be a great idea.
For many decades Asian paints is the largest paint company in India. As of 2020 it is operating in 15 countries all over the world and is the third-largest paint company in Asia.
In India, it has 15 manufacturing plants with a headquarters in Mumbai, Maharashtra.
Asian Paints group is the holding company of Berger International and it has a market share of 54.1% in the Indian paint industry.
The company mainly deals with manufacturing, selling, and distribution of paints & coatings, home décor products, bathroom fittings, and related services.
This article will give you information regarding getting an Asian paint dealership, its cost & profit and eligibility to get the dealership, etc.
How to get Asian Paints Dealership?
To get an Asian paint dealership, first, you need to contact your territory sales officer. You can get his number by calling Asian paints customer care no. 18002095678.
He will arrange a meeting with you to know about your financial and industry background.
Your eligibility for the dealership mainly depends on factors like the density of other Asian paint dealers in your area, your experience in the field, shop location, and your financial background, etc.
Asian Paints Dealership Cost
Asian paints dealership cost you around 4 lakh to 7 lakhs in India (without considering the shop space).
Out of this amount, the mixing machine only costs you around 2 to 3 lakhs.
You can negotiate this amount with your territory sales officer by reducing your first paint inventory purchase.
The major investments required to start a paint dealer ship business are, paint inventory purchase, a retail shop on a prime location, a mixing machine, shop interior, and a computer with printer.
If we talk about Asian paints dealership profit, you will get approximately a 3 to 7% margin on your sales. These returns depend upon the market.
Licenses and Registrations Required
These are the registrations and certificates required to start an Asian paint dealership in India.
- Authorization certificate from Asian paints
- Shop and Establishment Registration from Local Government
- Trade License from your Municipality
- GST Registration
Contact Details for Asian Paints
As we said earlier, to discuss dealership opportunities, you can contact your territory sales officer by calling their customer care number.
Or else you can share your contact details to them to their email id firstname.lastname@example.org. Your email subject should say “Asian paints Dealership Request”.
In the subject area provide your details like your name, contact number, shop address, email Id, etc
More about the Company
In 1942, Asian paints was set up as a partnership company by four friends Champaklal Choksey, Chimanlal Choksi, Suryakant Dani, and Arvind Vakil in Mumbai, Maharashtra.
Over the course of 25 years, this firm has become India’s leading paint company.
Today the company has 12 institutional owners and shareholders investing through the Securities Exchange Commission.
Major stakeholders include Touchstone Sands Capital Emerging Markets Growth Fund and Bridge Builder International Equity Fund.
Besides Asian Paints, the group operates around the world through its subsidiaries Berger International, SCIB Paints, Apco Coatings and Taubmans.
FAQ about Dealership
It will cost you around 4 lakh to 7 lakh ( Shop space would be extra)
You can expect a profit margin of 3% to 7% depending on the market.
You can contact on toll free number 18002095678 or email them your details email@example.com
I hope this guide to ‘Asian paints dealership’ will help you get started. If you have any additional suggestions, feel free to mention in the comments section below.