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How to get CEAT Tyre Dealership?

The automobile industry in India is growing rapidly every year. So if you want to start a business in this field, then you can easily tie up with any tyre brand and can start a tyre shop business.

There are already well-established tyre brands in the country like MRF, Ceat, Apollo, Michelin, JK tyres, Bridgestone, Goodyear, etc.

In this article, we will give you complete information about the Ceat tyre dealership. This article contains all the topics related to the Ceat dealership, which includes Ceat tyre dealership cost, profit margin, shop space required, licenses, and registrations, whom to contact, etc.

Why choose Ceat dealership?

Founded in 1924, Ceat tyres is an Italy-based tyre manufacturing company.

It entered the Indian market in 1958 and today it is the second-largest tyre brand in India, after MRF tyres.

The company has a head office in Mumbai. Ceat is a pan India company and its dealers are present in almost all Indian states.

The Ceat product range includes bike tyres, car tyres and scooter tyres.


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Licenses and Registrations Required

These are the licenses and registrations required to open a Ceat Tyre dealership in India.

  • Company Registration – Sole proprietorship/LLP/Pvt Ltd
  • Trade Licence – from your local municipality
  • Shop & Establishment Registration – from the state government
  • GST Registration
  • Previous bank statement / Income Tax Returns Returns
  • Business Insurance if required

Ceat Tyre Dealership Cost

ceat tyre dealership cost

You need approximately INR 15 lakh rupees to start a Ceat Tyre dealership.
This amount may vary from one city to another. In tier 1 cities it would be a bit expensive compared to tier 2 and tier 3 cities.

Other factors like whether you have your own shop or not and your initial stock purchase quantity also alters the total cost.

Here is the break-down above said amount,

  • Dealership Security Deposit -> 3 lakhs
  • Initial inventory purchase -> 7 to 8 lakh rupees
  • Shop Interior and Warehouse -> 3 to 4 lakhs (racks, furniture, computer system & printer, Signage board)
  • Shop Advance + First-month Rent -> extra (if you do not own a shop)

The working capital required is employee salary, utility bills, adding stocks, shop rent etc.


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Profit Margin in Ceat Tyre Dealership

From the Ceat Tyre dealership, you can expect a profit margin of 11% to 12%.

The profit margin in the Ceat Tyre dealership is directly proportional to the number of sales you have made. i.e If you make more sales, then you will be able to gain more offers and bonuses offered by the company.

The company offers these bonuses & schemes after 6 months to 1 year after you have opened your dealership. If you succeed in meeting those sales targets then you can expect up to a 12% profit margin.

Almost all tyre brands offer special schemes like cash discounts, quantity discounts, product discounts, & outstanding balance nil, etc.

Space required for Ceat Dealership

You require a minimum space of 800 square feet shop area to open a Ceat tyre dealership. Make sure that your shop has good connectivity.

How to get Ceat Tyre Dealership?

To get a Ceat dealership, first, you need to contact your area Ceat tyre sales manager. You can get his number by calling Ceat tyre toll-free number 1800 221 213.

You can also contact them at their official website.

Once you contact the brand, they will be in touch with you and if you are eligible, then help you in launching your dealership.

Your eligibility for the Ceat Tyre dealership mainly depends on factors like the density of other Ceat Tyre dealers in your area, your experience in trading, your shop location, and your financial background, etc.

FAQ about Dealership

How much space is required to start a Ceat Tyre dealership?

You require a minimum space of 900 square feet of shop space

Investment required to start a Ceat Tyre dealership?

You need to invest around 15 lakh Indian rupees

What is the Profit Margin in Ceat Tyre dealership?

You can expect a profit margin of 11 to 12%

How to contact Ceat Tyres?

You can call their toll free number 1800 221 213

I hope this guide to ‘Ceat Tyre dealership’ will help you get started. If you have any additional suggestions, feel free to mention them in the comments section below. If you like this article then kindly share it with your friends.

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