How to get Royal Enfield Dealership in India?

royal enfield dealership

For most Indian men owning a Royal Enfield is a symbol of pride. we can see Royal Enfield only rider groups in many localities.

There are many reasons for this love, the heritage brand, affordability compared to other same engine power bikes, and the legendary thumps so on.

If you have a plan to start a bike dealership in your region and you are ready to make a huge investment, then the Royal Enfield Dealership is for you.

This article will give you complete information related to Royal Enfield dealership, dealership cost and other related topics.

Why Royal Enfield Dealership?

Royal Enfield is a multinational bike manufacturing company with headquarters in Chennai, India.

It is one of the most preferred bike brands among Indian youth. The company has a production capacity of 950,000+ units per annum.

Every month it sells almost 60,000 bikes, of which 90% are sold in India only.

Some of the famous Royal Enfield models are Royal Enfield Bullet, Classic, Thunderbird, Continental GT, Himalayan, and Interceptor. They come in different engine powers.

Licenses and Registrations Required

These are the licenses and registrations required to start a Royal Enfield dealership in India.

  • Business Registration – Pvt Ltd/LLP/Sole proprietorship
  • Shop and Establishment Registration from Local Government
  • Trade License from the local municipality
  • Business Insurance
  • GST Registration
  • Authorization certificate from Royal Enfield
  • Land Documents
  • Bank statements & IT returns to prove your financial background

Land required to get the Dealership

To get a Royal Enfield dealership you must have minimum 3,500 square feet to 4,500 square feet land.

Your land has to be in a superior location with good connectivity and there should not be any Royal Enfield dealer near your planned showroom.

Royal Enfield Dealership Cost

To open a Royal Enfield dealership in India you need to invest a lump sum amount of 1 crore to 1.5 crores with your own land. If you do not own the land then your total investment will increase further. Land values vary according to the location.

Related: How to open KFC Restaurant in India ?

The initial investment to start a Royal Enfield dealership include,

  • Land purchasing
  • Showroom & Service station construction
  • Initial Inventory purchase (bikes & bike parts)
  • Dealership Fee for Royal Enfield
  • Equipment & Machinery for Showroom & Service station.
  • Licenses and Registrations
  • Furniture & Signage boards
  • Digital & Offline Marketing

The ongoing expenses include,

  • Staff and workers salary
  • Bike Maintenance costs
  • Showroom and service station rent ( if taken on lease)
  • Utility expenses (Electricity, water)

There will be royalty of %3 to 6%. That means on each bike sale, you need to pay 3% to 6% as royal commission to the company.

Royal Enfield Dealership Inquiry

To inquire Royal Enfield for dealership details in your region, you can contact them on their toll-free number 1800 210 0007.

You can also contact them via their official website and click on the ‘become a dealer’ option in the footer. In that form, you will be asked to fill in basic details like your address and contact details, etc.

Once you are in touch with them, the support team will assist you in next steps.

To be eligible for the dealership, first of all, there should be demand for Royal Enfield dealer in your region. Your financial background to invest & run the dealership and the location of your land will also be taken into consideration.

Proper training and support will be given to the business owner and the staff to successfully run the franchise, which includes customer service, marketing strategies, branding, etc.

I hope this article has resolved many of your doubts related to the Royal Enfield Dealership. If you have any suggestions feel free to mention in the comment box below. If you like this article kindly share it with your friends.

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