If you’re looking for paint dealership opportunities in India, Astral (the Ahmedabad-based building-materials company) has been expanding into paints and is rolling out a dealer network.
Getting a dealership with a company like Astral can be a good move if you want to sell a newer national brand backed by an established group.
Below, I’ll explain to you what Astral’s paint business looks like, what dealers usually need, the Astral paint dealership cost, the exact steps to apply, and practical tips to make your dealership successful.
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Why consider an Astral Paint dealership?
Astral is a well-known name in India’s building-materials space (pipes, adhesives, and more). They recently pushed into paints.
The group positions Astral Paints as part of its larger product portfolio. The company already has a large distribution network for its other segments and is expanding paints through that channel.
Astral already has a good brand recognition from a larger audience, and they also have an expanding distribution reach.
This makes Astral Paints an attractive proposition for retailers who want to add another paint line that comes with corporate support and marketing.
Astral Paints dealership cost
The total investment for an Astral Paints dealership usually falls around ₹6 to ₹7 lakhs in most cities.
Before applying for a dealership, you must have a clear idea of the investment and expected returns. Astral doesn’t publicly share an exact number on its official site. The dealers and small business forums suggest the above investment amount..
This amount generally covers:
- Initial stock purchase (paint, primers, putty, enamels)
- Basic shop setup – display racks, paint shade cards, signage, and storage shelves
- Security deposit or advance (if applicable, depending on location)
- Working capital for replenishment and operating expenses
The investment amount can vary slightly depending on your city size, shop space, and sales targets set by the company’s regional office.
Dealers in the metro cities may need a higher investment. Dealers in smaller towns can often start with a lower investment.
Profit margin in the Astral Paints dealership
For Astral Paints, dealers typically earn a profit margin of around 10–15% on retail sales.
In any paint business, margins depend on the product line (economy, premium, or decorative).
Some premium products and bulk orders from contractors may offer even better margins. But you should maintain consistent sales and meet company targets.
If you have a good location and a steady customer base, like contractors, painters, or homeowners, then a new dealer can expect to recover the investment within 12 to 18 months.
You should always keep your display updated with trending colors. Also actively engage with local painters and builders.
Paint brands, including Astral, usually offer extra incentives or promotional discounts to active dealers who help push sales volume.
Also Read: How much does an Asian Paints Dealership Cost?
Dealer vs distributor vs stockist — what’s the difference?
When you search for an “Astral dealership,” you may see three terms used interchangeably, but they differ:
- Dealer / Retailer: Typically a shop that sells to end customers (contractors, painters, homeowners).
- Distributor: A larger operation that supplies several dealers in a territory and usually manages logistics and credit.
- Stockist: Holds inventory and supplies to dealers but may not offer full distribution services.
Which business opportunity is right for you depends on your capital, space, and reach. If you run a paint/hardware shop or want to start one, look at dealer (retailer) opportunities.
If you have warehouse capacity and can serve many retail outlets, a distributor might be an option. Distributorship needs more capital and infrastructure.
Also Read: Birla Opus Paints dealership cost – complete details
Eligibility and Documents Required
. From how Astral and other paint brands operate, you usually require,
- A legal business entity or GST registration (sole proprietor/firm).
- Trade Licence from the local municipality
- Shop or warehouse space (showroom front helps for retail dealers).
- Working capital for initial stock — small town dealers can start with a lower investment, but metro areas require more.
- Willingness to meet monthly minimum off-take or purchase targets (set by the brand/area).
Astral’s official website invites interested parties to fill out a form or call for a callback. Always confirm the exact financials with the company’s regional sales office.
How to apply for an Astral Paint dealership
- Do basic homework
- Check local demand for paint brands in your area. Check competing brands and price bands (economy, premium).
- Decide whether you want to be a retail dealer (single shop) or aim for a distributor/stockist (bigger).
- Check local demand for paint brands in your area. Check competing brands and price bands (economy, premium).
- Contact Astral’s paint team / submit dealer enquiry
- Astral has an official dealer registration/enquiry form. You can fill it out to request a callback from them. They also provide a support phone number for dealer enquiries.
- Astral has an official dealer registration/enquiry form. You can fill it out to request a callback from them. They also provide a support phone number for dealer enquiries.
- Prepare documents & business profile
- Identity proof, business registration (GST/Shop Act), PAN, bank statement, references (if any).
- Your shop address, photos of the showroom/warehouse, and expected monthly sales estimates help fast approval.
- Identity proof, business registration (GST/Shop Act), PAN, bank statement, references (if any).
- Site visit and commercial terms
- For retail dealers, the company or its regional rep may visit the shop to check the location and display readiness.
- You’ll get commercial terms: margin structure, MRP list, credit days (if any), minimum order quantity, and an initial order value or security deposit if applicable.
- For retail dealers, the company or its regional rep may visit the shop to check the location and display readiness.
- Sign the agreement and place the initial order
- Once terms are agreed, you’ll sign a dealership/distributor agreement with Astral. Then place the first order. Arrange for storage and merchandising space for 20-liter cans, primers, putties, and ancillaries.
- Once terms are agreed, you’ll sign a dealership/distributor agreement with Astral. Then place the first order. Arrange for storage and merchandising space for 20-liter cans, primers, putties, and ancillaries.
- Onboarding & training
- You will get some product training, merchandising material (banners, wobblers, catalogs), and periodic sales support from Astral’s sales team. You will have the contact information of your regional sales rep.
What Astral Paints offers & Benefits
Astral Paints lists interior & exterior emulsions, primers, enamels, putties, and ancillary products. So a dealer should plan shelf space across these categories.
That helps you serve both small household jobs (1–4 litre tubs, touch-ups) and contractor projects (20-liter/pack paints).
What benefits can you expect as a dealer?
- Brand backing and marketing support — newer paint divisions usually get promotional support as they expand.
- Cross-sell opportunities — if you already sell Astral pipes or adhesives (or other building materials), cross-selling increases customer wallet share. Astral’s group businesses complement each other. (Astral Group)
FAQs
Is there a central dealer form for Astral Paints?
Yes — Astral’s paint site has a dealer enquiry/registration form and also lists contact numbers for business enquiries. Fill that in for a callback from their team.
Do I need to be a large distributor to work with Astral?
No. Astral accepts retail dealers; distributor roles require larger territory coverage and more investment. You should decide which channel fits your capacity when you apply
Is Astral new to paints? Are they serious about the category?
Yes, new to paints. Astral is expanding into paints as part of Astral Limited’s strategy to broaden building-materials offerings. The group has invested in the segment and acquired paint businesses in the past to grow.
If you are already running a hardware/paint shop or want to expand into paints, then starting an Astral Paints dealership can be easy.
You can fill out Astral’s official dealer enquiry form (or call their commercial number) and request the regional sales terms for your city. They will give you the general information about the dealership.
Then present a clean business profile and make an initial investment. Once everything is done, focus on visual merchandising and client service. You can use Astral’s group strengths (pipes/adhesives) to offer bundled solutions to customers.
Suraj Shetty
Suraj Shetty has over 8 years of experience in small business, startups, and business consulting. He shares practical insights and proven strategies to help entrepreneurs discover new opportunities and grow their businesses sustainably.
