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How to get Dulux Paint Dealership?

If you are interested in starting a business in Paint Trading, you can easily start a Dulux Paint Dealership and enter the Paint Industry.

The major paint brands in India are Asian Paints, Berger Paint, and Nerolac paints. If you are interested in these brands, then we have separate articles for these paint brands.

In this article, we will talk about the Dulux paint dealership, which includes dealership cost, profit margin, space required, whom to contact, licenses, and documents required, etc.

Why Dulux Paint Dealership?

Dulux Paint is India’s one of the largest paint brands. In 2008, Akzo Nobel purchased this brand from Imperial Chemical Industries Ltd. Today Dulux Paint is the most popular decorative paint brand of Akzo Nobel Group.

Akzo Nobel India owns many brands in India and has a distribution network spread all over the country.

dulux paint dealership

It has five manufacturing units in the country with ISO 14001 Certification.

Licenses and Registrations Required

These are the licenses and documents required to start a Dulux paint dealership in India.

  • Shop and Establishment Registration from Local Government
  • Trade License from the local municipality
  • Business Registration – Sole proprietorship/LLP/Pvt Ltd
  • GST Certificate
  • Authorization certificate from Dulux paint
  • Shop Agreements/Documents
  • Previous Bank statements / Income Tax Returns

Dulux paint Dealership Cost

Dulux paint dealership will cost you approximately 6 to 7 lakh rupees. It depends on whether you have your own shop or rented one. Below we have given a breakdown of investment.

Initial Stock Purchase – 2.5 lakh to 3.5 lakhs
Color mixing machine 80,000 to 90,000 rupees ( includes mixing machine, gyro shaker, and a UPS )
Shop Interior – 1 lakh to 1.5 lakh ( racks, furniture, interior, signage, etc. )
Computer system & printer 50,000 rupees
Miscellaneous – 25,000 rupees
Shop security deposit and 1st-month rent – Approximately 1 lakh rupees

dulux paint dealership cost

The major investments required to start any paint dealership business are, paint initial inventory purchase, color mixing machine, a shop in a good location(own or lease), shop interior, and a computer system & printer.

Dulux paint provides the software and necessary training to operate the color mixing machine and the software.


  1. Apollo Paints Dealership | Complete Guide
  2. Asian Paints Dealership | Complete Guide

Dulux Paint Dealership Profit Margin

You can expect a profit margin of approximately 8% to 16% on Dulux paint dealership.

Your profit margins will depend on the schemes and bonuses provided by the Dulux paint brand. These schemes include Cash discounts and RTBT discounts. The discount ranges from 3 to 6 % depending upon the market.

These schemes will be available only 6 months after you start your dealership.

How to get Dulux paint dealership?

how to contact dulux paint

To get a Dulux paint dealership, first, you need to contact the Akzo Nobel Business development manager in your area. You can get his phone number by calling Akzo Nobel customer care no. 1800 3000 4455.

The business development manager will get in touch with you. He may ask you about your shop location and your financial background.

The main factors to getting you a dealership are that there should not be any other Dulux paint dealer within 2 to 3 kilometers of your shop location and there should be enough footfall in your shop location.

Contact Details for Dulux paint

You can visit Dulux paint’s official website and click the contact us option. You can also contact them directly by calling their toll-free number 1800 3000 4455

Also, you can also visit them at Akzo Nobel Corporate office in Gurugram, Haryana.

9th floor, Magnum Towers, Sector 58, Golf Course,
Gurugram, Haryana 122011,

Also Read:

  1. Indigo Paint Dealership | Complete Details
  2. Nippon Paint Dealership | Complete Details
  3. Nerolac Paints Dealership: Complete Details – Cost, Profit & Investment

FAQ about Dealership

How much investment is required to start a Dulux paint dealership?

To start a Dulux paint dealership you require an investment of approximately 6 to 7 lakhs rupees.

How to Contact Dulux paint?

You can call toll free number 1800 3000 4455

What is the Profit Margin in Dulux Paint?

You can expect a profit margin of 8% to 16%

How much space is required to start a Dulux Paint Dealership?

To open a Dulux Paint dealership you need a minimum space of 500 to 800 square feet.

I hope this guide to ‘Dulux paint dealership’ will help you get started. If you have any additional suggestions, feel free to mention them in the comments section below.

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