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How to start NEROLAC Paints Dealership?

If you are interested in starting a business in the Paint Industry, you can easily start a NEROLAC Paints Dealership and enter the Paint Industry.

You may know about Paint Brands in the Indian market. As usual, Asian Paints remains in the top spot and there is tough competition for the second spot between Nerolac and Berger Paints.

In this article, we will only talk about the Nerolac Paints Dealership, which includes dealership cost, profit margin, space required, whom to contact, licenses, and documents required, etc.

In other articles, we’ve already discussed dealership details about other paint brands.

Why Nerolac paints dealership?

NEROLAC Paint Dealership

Nerolac paints are India’s third-largest decorative paint company with a market share of almost 15%.

In the Indian industrial paint segment, it is the largest industrial paint company with a 40% market share.

The company has 6 paint manufacturing units and around 7 contract manufacturers all over the country. These plants are located in pan-India states like Uttar Pradesh, Haryana, Punjab, Maharashtra, Gujarat, Andhra Pradesh, and Tamil Nadu.

Licenses and Registrations Required

These are the licenses and documents required to start a Nerolac paint dealership in India.

  • Shop and Establishment Registration from Local Government
  • Trade License from the local municipality
  • Company Registration – Sole proprietorship/LLP/Pvt Ltd
  • GST Registration
  • Authorization certificate from Nerolac paints
  • Shop/Land Documents/Agreements
  • Six months bank statement

If you lack capital, you can get a business loans from banks like SIDBI.

Nerolac paints Dealership Cost

Nerolac paints Dealership Cost

Nerolac dealership will cost you approximately 6 lakh rupees. It depends on whether you have your own shop or rented one. Below we have given a breakdown of investment.

  • Initial Stock Purchase 2.5 lakh to 3.5 lakhs
  • Color mixing machine 75,000 to 1 lakh (which includes tinting machine, gyro shaker, and a UPS. Computer system is not included)
  • Shop Interior – 1 lakh to 1.5 lakh ( racks, furniture, interior, signage boards, etc. )
  • Computer system & printer 50,000 rupees
  • Miscellaneous – 20,000 rupees
  • Shop deposit and first-month rent – Approximately 1 lakh rupees

The major investments required to start a paint dealership business are, paint initial inventory purchase, a shop on a prime location(own or lease), a color mixing machine, shop interior, and a computer system.

Purchasing a color mixing machine is compulsory and it will be supplied by the Nerolac paints. The company also provides software and necessary training to operate the machine.

Also Read:

  1. Asian Paints Dealership: Complete Guide on getting a Dealership
  2. Berger Paints Dealership: Complete Guide on getting Dealership

Profit Margin in Nerolac Paints Dealership

You can expect a profit margin of approximately 6% to 12% on Nerolac paints dealership.

Your profit margins will depend on how successful you are at winning company schemes and bonuses.

You will get a cash discount of up to 5% if you make payments within 15 days to Nerolac. Also, you will be having an RPBT discount of up to 3.5% if you make payment within 30 days.

Usually, these schemes will be available only 5-6 months after your shop opens.

How to get Nerolac paints dealership?

To get a Nerolac paint dealership, first, you need to contact your area sales manager. You can get his phone number by calling Nerolac paints customer care no. 1800 209 2092

nerolac paints dealership

The manager will call you and get your details. He may ask you about your store location and your financial background.

The main factors to getting you a dealership are that there should not be any other Nerolac paints dealer within 2 to 3 kilometers of your shop location and there should be enough footfall in your shop location.


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Contact Details for Nerolac paints

You can visit Nerolac paint’s official website and click the get in touch option. You can also contact them directly by calling their toll-free number 1800 209 2092.

Also, you can visit them at

KANSAI NEROLAC Paints Limited,
Nerolac House, Near Shri Ram Mills, Ganpatrao Kadam Marg
Lower Parel (west), Mumbai-400013

Question & Answers

How much shop space is required for the Nerolac paint dealership ?

You require a minimum of 500 to 1000 square feet of space for the Nerolac paints dealership

Investment required for Nerolac paints dealership?

You need an investment of 6 to 7 lakhs to start a dealership

How to contact Nerolac paint?

You can call their toll-free number 1800 209 2092.

what is the profit margin in Nerolac paints dealership ?

You can expect a profit margin of 6 to 12% from the Nerolac dealership.

I hope this guide to ‘Nerolac paints dealership’ will help you get started. If you have any additional suggestions, feel free to mention them in the comments section below.

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